Does It Matter if Your SEO Company is Local in 2024?

Does It Matter if Your SEO Company is Local in 2024?

When choosing an SEO company, many people limit their options to local providers, believing that proximity is crucial for effective communication and results. However, this approach may not always be the best strategy. Here’s why:

Communication in a Connected World

Communication with your SEO company is typically conducted through email, phone calls, and video conferences. These methods are just as effective whether the company is local or based across the country. We emphasize clear communication and offer consultations via various digital channels, ensuring seamless interaction regardless of your location.

Quality Over Proximity

Focusing solely on local SEO companies can sometimes mean compromising on the quality and efficiency of services. By broadening your search, you can find companies with nearly two decades of experience and a proven track record of helping businesses across the United States. We offer a wide range of services, including website design, SEO, online advertising, and reputation management.

Data-Driven Approach

Choosing an SEO company that relies on data-driven strategies is more important than where the company is located. We use comprehensive data to tailor our SEO strategies, ensuring that your business achieves optimal online visibility and growth. This approach ensures that decisions are based on concrete data rather than assumptions.

Customized Services

SEO needs can vary significantly from one business to another. A company that offers customized solutions can better cater to your specific needs, whether you need local SEO, comprehensive online marketing, or website development. Our team works closely with clients to develop strategies that are specifically designed to achieve your business goals.

SEO Success Story

Success Story: Real Results with CityRank Pages

Our SEO experts recently helped a new hair salon achieve over 6,000 organic visitors per month by utilizing CityRank Pages, our Local SEO product. This significant increase in traffic was accomplished in just nine months. Previously, the salon was spending nearly $500 monthly on sponsored ads. Thanks to our CityRank Pages, they now receive over $4,000 in monthly value from organic traffic. This case study highlights how our tailored Local SEO solutions can drastically improve your online presence and save costs on advertising.

Final Answer: No.

While it might seem advantageous to choose a local SEO company, the most critical factors are the quality, efficiency, and tailored services that the company can provide. We exemplify these qualities, offering robust SEO and digital marketing solutions to businesses nationwide. So, when considering an SEO partner, remember that proximity should not overshadow the importance of expertise and results.

For more information on how Web Merchants Direct can help elevate your business, contact us today or schedule a quick introductory phone call at a date and time that works for you.

Is Paying Someone To Do SEO Worth It?

Is Paying Someone To Do SEO Worth It?

The effectiveness of hiring an SEO company often hinges on their honesty and approach. Be cautious as some firms might claim to offer SEO services but actually use your funds for pay-per-click ads, which only provide a temporary traffic boost.

To be clear, PPC advertising works and it can be a very effective strategy, but it’s not actually SEO, or search engine optimization. True SEO enhances your website’s visibility over the long term.

How Much Should I Pay For SEO Services?

SEO services can range all across the board, and it’s typically the case where you get what you pay for. Meaning, if you’ve found the cheapest SEO solution, it’s probably not following best-practices and could even put your website at risk. It’s really important that you find an SEO company that’s been around for a while and has good reviews both from previous clients, and on review and rating sites.

Most importantly, make sure you know the clear cost of the service, and what specifically it comes with. We’ve heard too many clients tell us that even though they’re spending around $1,000 per month, they’re not even sure what they’re getting for it. This is most likely because it’s not worth it.

Can You Pay Someone To Do SEO?

While SEO can certainly be done by any individual, the choice to pay for it comes down to experience, effectiveness, and prioritization. Most likely, the service you provide as a company could technically be done by anyone, they just may take weeks, months or years to gain the skills that you have.

In addition there is a great benefit to going with an SEO Company that does search engine optimization for a living. Because they have the ability to see what is working and not working for dozens, or hundreds, of real-world clients and can adapt their approach and learn from it.

Do SEO Services Really Work?

There is no doubt that search engine optimization works. At the core, SEO is simply knowing what search engines are looking for, and creating valuable, accurate, content that includes these things. SEO is not magic, and it’s not a ‘switch’ that you can just turn on on your website – it’s a skilled science of what does and doesn’t work, which can change.

Should I Do My Own SEO Or Hire Someone?

The answer to this question largely depends on the company you go with. Some SEO companies will leave your website in a place that yes, it would have been better to not go with them, and just do SEO yourself – or in some cases, it would be better to do nothing.

If you have the time, and very little or no budget to hire a professional SEO Company, then at least do 10 minutes of research and make some small changes to your site. For example, if the page title for your home page is Home – ‘Company Name’, this is a missed opportunity when it comes to SEO. The title of each page is an opportunity to tell search engines, and site visitors, what that page is about.

If, by chance, you don’t know what is meant by page title… then YES, you should probably hire a professional to do your SEO.

How Much Does It Cost To Have Someone Do SEO?

This all depends on what your goals are for your site and where it’s at currently. We have SEO products starting at $100 per page that can make a huge difference when it comes to your site showing up more in Search engines.

At our SEO Company, we have chosen to prioritize the customers’ needs over our own. Meaning, most other options will only add SEO optimized content to your site once you’ve fully paid for it – this usually looks like doing a little bit each month for a fixed price.

We, on the other hand, will discuss your needs with you, and add the content over a few months, and allow you to pay for it over a much longer period. This means that you’re getting what you need up front, and paying for it once you’re already getting the benefit is a much easier thing to do.

What’s The Next Step?

Why wait any longer? Schedule a 15-minute introduction phone call with one of our SEO experts and discuss what topics you’d like to show up for more on Google. At the end of the conversation, we’ll plainly tell you if we can help, and what the investment will be on your part. As mentioned, we’ll even work with your budget and allow you to spread the payments out over time.

Don't Pay For SEO, Until You Read This

Don't Pay For SEO, Until You Read This

Welcome, awesome community! Today, we’re plunging into the intriguing universe of SEO—Search Engine Optimization for the uninitiated. SEO is not just a buzzword; it’s a lifeline for your website’s visibility and success in the vast ocean of the internet.

The Allure of SEO: Your Website’s Best Friend

Imagine SEO as the secret ingredient that propels your site to the forefront of search engine results, making it the darling of Google, Bing, and their kin. In the digital age, where visibility equals viability, SEO stands as your website’s steadfast ally.

The Cautionary Tale: Heroes and Villains in the SEO Saga

However, the path to SEO mastery is fraught with tales of heroes and villains. Not all that glitters in the SEO world is gold, and not every firm promising to catapult your website to fame has your best interests at heart.

Understanding is Key

The first step in your SEO journey is education. SEO is no arcane magic or clandestine art performed by shadowy figures. It’s about making specific, discernible modifications to your site. Engage with potential SEO partners. Demand transparency. What exactly will they do to enhance your site’s search engine standing?

The Real Deal: SEO vs. PPC Ads

It’s crucial to distinguish between genuine SEO efforts and the allure of Pay-Per-Click (PPC) advertising. While PPC can boost your site’s visibility in the short term, it’s a different beast from SEO. True SEO involves a holistic approach to making your website more attractive to search engines—from content optimization to improving site speed and user experience. PPC, though useful, is but a single tactic in the vast arsenal of SEO strategies.

Be SEO-Savvy: Demand Action, Not Promises

This brings us to the cornerstone of wise SEO investment: accountability. Don’t part with your hard-earned money on the strength of promises alone. Ensure that the SEO services you’re considering involve substantial, actionable changes to your site. These changes should aim to not just momentarily boost your site’s visibility, but to sustainably improve its ranking and relevance on search engines.

Before You Leap: The Informed Decision

Before you commit to any SEO services, arm yourself with knowledge. Understand the scope of their work, the nature of the changes they propose, and how these will affect your site’s long-term search engine performance. Your website is more than just a digital presence; it’s a reflection of your brand, your passion, and your commitment to your audience. It deserves the best, and so do you.

Boost Your SEO with Our Webmaster+ WordPress Maintenance Plan

Boost Your SEO with Our Webmaster+ WordPress Maintenance Plan

Your website serves as the front door to your business. It’s the first impression you make on potential customers, and in many cases, it’s your best chance to convert visitors into leads. This is especially true for websites powered by WordPress, the world’s most popular content management system. However, like any sophisticated tool, WordPress websites require regular maintenance to perform at their best, especially from an SEO (Search Engine Optimization) perspective.

Why Update Your WordPress Site?

1. Security: Outdated WordPress sites are a magnet for hackers. Once a vulnerability is discovered in an older version of WordPress or its plugins, it’s only a matter of time before malicious attempts are made to exploit it. Keeping your site updated ensures you’re protected against known threats.

2. Performance: New updates often come with improvements that make your website run faster and more efficiently. A swift site improves user experience and is a factor search engines consider when ranking sites.

3. Features: Each WordPress update comes with new features or improvements to existing ones, enhancing your website’s functionality and design options.

4. SEO Impact: Google and other search engines favor websites that are secure, fast, and provide a good user experience. An outdated website can suffer in search rankings, making it harder for potential customers to find you.

The Risks of Falling Behind

Neglecting website updates can have tangible negative effects on your business. Beyond security risks, an outdated site may load slowly, look unprofessional, or even break entirely, which can harm your brand’s reputation and SEO ranking. Moreover, outdated sites may not comply with the latest web standards, including accessibility guidelines, further affecting your online presence and legal compliance.

The Challenge for Business Owners

For many business owners, the technical demands of maintaining a WordPress website can be daunting. Updates need to be done carefully to avoid compatibility issues, and backups are essential in case something goes wrong. Virus and malware protection, along with an SSL certificate, are also non-negotiable for a safe, trusted site. For someone without technical expertise, managing all these aspects can be overwhelming, if not risky.

The Webmaster+ Plan: Your Hassle-Free Solution

This is where our Webmaster+ plan comes in. Imagine not having to worry about any of the technical details mentioned above. Our comprehensive service includes secure hosting, regular backups, virus and malware protection, and an SSL certificate to keep your site safe and sound. Plus, with 12 hours per year of updates and changes to your site, you can ensure your website remains dynamic, engaging, and in line with your evolving business needs.

By joining the Webmaster+ plan, you free yourself from the technicalities of website management, allowing you to focus on what you do best: running your business. Our expert team ensures your WordPress site is always up-to-date, secure, and performing optimally, bolstering your SEO efforts and online presence.

In conclusion, keeping your WordPress website updated is crucial for security, performance, and SEO. With the Webmaster+ plan, you can enjoy peace of mind knowing your digital storefront is in expert hands, allowing you to devote your energy to growth and customer satisfaction.

Tip Tuesday - Mobile Friendly Website

Tip Tuesday - Mobile Friendly Website

🌟 New Year, New Site?! 🌐🎉

Hey there, business owner! It’s Tip Tuesday, and we’ve got a hot tip that’s too good to keep to ourselves! 🚀

📱 Is your website mobile-friendly? If not, you might be waving goodbye to top spots on search engines. Why? Because search engines love sites that play nice with smartphones! 🤳

A mobile-unfriendly site is like a party without music – nobody wants to stick around! 🎉🚫🎵

The fix? Let’s give your site a makeover! Transform it from a caterpillar 🐛 into a butterfly 🦋 that flutters effortlessly across all devices.

📞 Don’t let your SEO buzz fizzle out. Contact us, and let’s revamp your site into a mobile masterpiece! 🌟

5 Reasons it matters...

  1. Increased Mobile Traffic: With the majority of internet users accessing the web via mobile devices, a mobile-friendly website ensures that you can reach a wider audience. This is particularly important as mobile usage continues to grow globally.

  2. Improved User Experience: Mobile-friendly websites provide a better user experience for visitors using smartphones or tablets. This includes faster loading times, easier navigation, and readability on smaller screens, which can significantly reduce bounce rates and improve user engagement.

  3. Higher Search Engine Rankings: Search engines like Google prioritize mobile-friendly websites in their search results. This means that having a mobile-optimized site can help improve your search engine rankings, making it easier for potential customers to find you.

  4. Competitive Advantage: By having a mobile-friendly website, you can stay ahead of competitors who may not have optimized their site for mobile users. This can give you an edge in markets where mobile usage is high.

  5. Increased Conversion Rates: Mobile-friendly websites are more likely to convert visitors into customers or leads. This is because they offer a more seamless and enjoyable experience, which can encourage visitors to take desired actions, such as making a purchase or signing up for a newsletter.

7 SEO Tips To Help You Show Up More On Google

7 SEO Tips To Help You Show Up More On Google

Want your website to show up more on Google searches? You’re not alone. Every website owner dreams of hitting the top spots on search results, especially for keywords that matter most to them. But how do you get there?

We’ve got you covered with these seven straightforward but effective SEO tips that can boost your site’s visibility and help you make a mark on Google. Let’s dive in and explore these game-changing strategies!

Sure there’s more that can be done, but this is a great start!

1. Optimize Your Page Titles

Your page title is the first thing search engines and visitors see. Instead of generic titles like “Home” or just your “Business Name,” use descriptive titles that include keywords relevant to your content. For example:

  • For a bakery: “Cupcakes & Pies Baked Fresh Daily In Phoenix, AZ – 602-555-1212”
  • For a law firm: “Family Law Firm in Seattle, WA – Free Consultation 253-555-1212”
  • For a fitness blog: “10 Effective Home Workouts + Gym Membership Trial – 888-555-1212”


2. Craft a Compelling Meta Description

Meta descriptions provide a brief summary of your page’s content. Ensure it’s between 150-170 characters and includes the same keywords that you’re focusing on in your page. This snippet should be compelling enough to encourage users to click through to your site.

3. Keep Your Blog Active

If you have a blog, regularly updating it is crucial. Aim to post new content at least every few months. An active blog not only helps in keeping your audience engaged but also signals to search engines that your site is regularly updated with fresh content. In contrast, a blog that hasn’t been updated for years may be a red-flag to visitors or an indication that you’re not staying up-to-date on your craft.

4. Update Your Copyright Date

An up-to-date copyright at the bottom of your website enhances credibility and trust among your site visitors. It’s a small detail that can make a significant difference.

While this is not a direct ranking factor for search engines, an updated copyright can indirectly influence your site’s SEO. Search engines aim to provide users with the most relevant and current information. A website that is regularly updated (as indicated by the current copyright) may be viewed as more relevant and authoritative.

5. Optimize Your Images

Large images can slow down your website. Ensure that your images are optimized and well under a megabyte in size. There are many free tools available online for image optimization. Remember, this shouldn’t cost you any money.

Large image files can significantly slow down your website’s loading time. Since page speed is a factor in search engine rankings, optimizing your images can indirectly boost your SEO. Faster loading times also enhance user experience, reducing bounce rates and encouraging visitors to explore your site further.

6. Check for Broken Links

Broken links can harm your website’s user experience and SEO. Use online tools like this free Broken Link Checker to identify and fix any broken links on your site.

7. Ensure Mobile-Friendliness

With over 50% of Google searches made on mobile devices, having a mobile-friendly website is essential. If your website isn’t already optimized for mobile devices, consider hiring a professional to make the necessary changes.

Implementing these seven simple yet powerful SEO tips can significantly improve your online visibility and search engine rankings. While some aspects may require professional assistance, many of these strategies can be executed with little to no cost. Start optimizing your website today and witness the growth in your online presence!


Bonus Tip: Secure Your Website with an SSL Certificate for Better SEO and User Trust

Transitioning your website from HTTP to HTTPS by obtaining an SSL (Secure Sockets Layer) certificate is crucial for both SEO and user trust. Websites with HTTPS not only rank better in search engine results due to Google’s preference for secure sites, but they also avoid the ‘Not Secure’ warning that browsers display for HTTP sites. This warning can deter visitors, affecting both your site’s credibility and user engagement. By securing your site with HTTPS, you enhance user trust, ensure better search rankings, and maintain a professional and reliable online presence.

We’re here to help. Contact us today for a personalized consultation and straightforward estimate.