Category: Strategy & Marketing

A 266% Boost on Google: Insights from Our SEO Success Story
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A 266% Boost on Google: Insights from Our SEO Success Story

We are delighted to announce a significant achievement for one of our clients in the healthcare sector. Their website’s visibility on Google surged by 266% this month compared to the same period last year, demonstrating the effectiveness of our strategies. We are confident in our ability to replicate this success for your business.

In today’s digital age, potential customers frequently search online for the products or services you offer. The critical question is whether your website or your competitors’ appears in these search results. While professionals and business owners excel in their respective fields, dedicating time to mastering digital marketing strategies can be challenging. We understand that your focus is on your core business activities.

However, an online presence, especially on search engines like Google, is essential for business growth. Our unique solution, ‘CityRank pages,’ offers an innovative approach to local SEO. We develop tailored content that enhances your website’s relevance and visibility for specific products or services in targeted areas. This strategy not only increases your chances of appearing on Google’s search results but also attracts more qualified leads to your site.

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Our approach has yielded remarkable results for our healthcare client, who experienced a 266% increase in online impressions and an 80% boost in website clicks year-over-year. The beauty of CityRank pages is their longevity; once implemented, they continuously drive results over time.

While Pay-Per-Click (PPC) advertising has its merits, integrating assets into your website that offer long-term benefits is equally important. SEO should be transparent and straightforward. Our CityRank pages are a one-time investment that delivers sustained results, month after month. This long-term value proposition has led many of our clients, including the healthcare client mentioned, to regularly incorporate multiple CityRank pages into their websites.

We invite you to explore how CityRank pages can enhance your website’s visibility and attract more traffic. Contact us today for further information and take the first step towards elevating your online presence.

We’re here to help. Contact us today for a personalized consultation and straightforward estimate.

Is Your Website Older Than Some Who Visit?
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Is Your Website Older Than Some Who Visit?

An outdated website is like a relic in a modern museum—it stands out, and not in a good way. For the younger crowd, digital natives who can swipe before they can speak, a website that harks back to the dial-up days is an instant turn-off. It’s not just about aesthetics; it’s about functionality, security, and experience.

The Generation Gap in Web Design:

When a millennial or Gen Z-er lands on a site that’s not optimized for their smartphone or doesn’t load within seconds, they’re likely to bounce faster than you can say “Where’s the Wi-Fi?”. Here’s why an aged website can be a disconnect:

  • Mismatched Expectations: Youthful web users expect sleek, fast-loading, mobile-friendly sites.
  • Credibility Gap: Outdated designs can make your business appear less credible or out of touch.


Why Modern Web Design Matters:

Modern web design isn’t just about keeping up with the Joneses. It has real, tangible benefits:

  • Mobile Responsiveness: Most web traffic is mobile, and a site that doesn’t play nice with phones is a site that’s losing visitors.
  • User Experience (UX): Intuitive navigation and quick load times aren’t just preferred; they’re expected.
  • SEO and Visibility: Staying in step with web standards is crucial for visibility on search engines.


Signs Your Website Might Be An Antique:

If you’re wondering whether your site belongs in the past, look for these telltale signs:

  • Flash Animations: They were once cutting-edge, but now they’re virtually extinct.
  • Static Layout: If your site can’t adapt to different screen sizes, it’s time for a refresh.
  • Cluttered Pages: Today’s users want clean, streamlined pages that get straight to the point.
  • Visitor Counters: These digital relics are unnecessary and take up valuable space.
  • Text-Heavy Content: Large walls of text without visual breaks are a challenge for readability.
  • Auto-Play Media: Today’s users expect to control their media consumption, not be bombarded by it.
  • Blinking Text and GIFs: These can make your site feel like a digital disco that’s lost its cool.

If your site shows any of these symptoms, it’s not just behind the times—it’s turning away the very people you’re trying to attract.

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What a Modern Website Can Do for You:

A modern website isn’t just a facelift; it’s a functional upgrade. Here’s what you gain:

  • Brand Rejuvenation: Portray a fresh, up-to-date brand that resonates with today’s market.
  • Enhanced User Engagement: Keep visitors browsing with a frictionless user experience.
  • Increased Conversions: Sleek, professional designs are more likely to convert visitors into customers.

Our Approach to Web Design:

We’re not just web designers; we’re digital architects who understand the importance of a modern online presence. Here’s our promise:

  • Choice of Design: Select from various modern, eye-catching designs that speak to your brand.
  • Inclusive Security: Every website we build is equipped with an SSL certificate for maximum security.
  • Ongoing Support: Benefit from our comprehensive support package, including hosting, backups, and security updates.


Is It Time for a Website Upgrade?

Reflect on this: an outdated website might cost you more in lost opportunities than the investment in an upgrade. First impressions are digital in today’s world, and with mere seconds to capture interest, your website should be an asset, not a liability.

In the digital dance of modern business, an outdated website is like sitting out the biggest number. It’s time to join the fray with a website that’s as agile and up-to-date as the audience you’re trying to engage.

Upgrade now, and let your online presence reflect the vitality and vision of your business.

We’re here to help. Contact us today for a personalized consultation and straightforward estimate.

Securing Your Site's Success: The Importance of HTTPS as a Ranking Factor
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Securing Your Site's Success: The Importance of HTTPS as a Ranking Factor

TL;DR: SSL is crucial for site security and SEO. Not having one harms your credibility and ranking. Our websites always include SSL — reach out to secure yours.

In a world where data breaches and cyber threats are all too common, website security is not just a buzzword — it’s a necessity. One fundamental aspect of website security that also affects your SEO (Search Engine Optimization) is the use of HTTPS, which involves the installation of an SSL certificate to encrypt data transferred between a user’s browser and your website. Let’s dive into why HTTPS is critical for your website’s security and how it influences your SEO rankings.

Understanding HTTPS and SSL Certificates:

HTTPS (Hypertext Transfer Protocol Secure) is the secure version of HTTP, which is the protocol over which data is sent between your browser and the website you’re connected to. Here’s what you need to know:

The Role of SSL Certificates: SSL (Secure Socket Layer) certificates are digital certificates that authenticate a website’s identity and enable an encrypted connection.

Why Encryption Matters: Encryption ensures that sensitive information, such as credit card numbers or login details, can’t be intercepted by hackers.


HTTPS as a Google Ranking Factor:

Google has officially recognized HTTPS as a ranking factor. This means that:

  • Secure Sites are Preferred: Websites with HTTPS are given preference in search engine results pages (SERPs).
  • Building Trust with Visitors: Users are more likely to trust and complete transactions on sites that display the secure padlock icon.


The SEO Benefits of HTTPS:

Migrating from HTTP to HTTPS can have a significant impact on your SEO efforts:

  • Boost in Rankings: While it’s a lightweight ranking factor, every little bit helps in a competitive search landscape.
  • Improved Security and Privacy: HTTPS protects the integrity and confidentiality of data between the user’s computer and the site, which is a factor that search engines consider.
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Implementing HTTPS on Your Website:

The process of switching to HTTPS is technical, but the steps are straightforward:

  • Purchase an SSL Certificate: This is your starting point. You can get SSL certificates through your hosting provider.
  • Install and Configure the SSL Certificate: Once acquired, the certificate must be installed and configured on your web server.
  • Update Your Website to Use HTTPS: Ensure that all website links point to HTTPS URLs to avoid “mixed content” warnings.


The Challenges of Not Using HTTPS:

Neglecting to use HTTPS can have several downsides:

  • Warning Messages: Browsers like Safari and Google Chrome mark non-HTTPS sites as ‘not secure’, which can scare off visitors.
  • Potential Ranking Drop: Lack of HTTPS may negatively affect your site’s ranking in Google and other search engines.

Our Commitment to Your Security:

At the core of our web development process, we understand the importance of security for your site and your users. That’s why:

  • SSL Comes Standard: Every website we build comes with an SSL certificate at no additional cost.
  • Seamless Integration: We handle the technical side of SSL integration, so you have one less thing to worry about.


Embracing HTTPS is not just about following best practices for SEO; it’s about protecting your users and your business. It’s a statement that you value privacy and are committed to maintaining a secure online presence.

By choosing to build your website with us, you’re choosing a partner who prioritizes your site’s security from day one with included SSL certificates. Secure your site, secure your peace of mind, and potentially boost your SEO—all with HTTPS.

We’re here to help. Contact us today for a personalized consultation and straightforward estimate.

How To Get On The First Page Of Google
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How To Get On The First Page Of Google

If you have a website, it’s almost a given that you want it to appear on the coveted first page of Google’s search results. We’ve encountered some interesting queries over the years, like a client who once asked if we could make a call to Google and request that prime spot. As much as we’d love to have a direct line to Google, the reality is a bit different. There are only two ways to secure that first-page position, and we’ll delve into both of them in this article.

1. Paying Google: The Fast Track to Visibility

The first and more direct route to the first page of Google is through paid advertising. Google’s primary source of revenue is its advertising platform, where businesses bid for ad space that appears at the top and bottom of search results. This pay-per-click (PPC) method allows you to buy your way to the top, at least temporarily.

However, there’s a catch. Once your budget is depleted or your campaign ends, your ad disappears from the first page. It’s a short-term solution that can be costly over time, especially for highly competitive keywords.

2. Earning Your Spot: The Power of Organic Search

The second and arguably more sustainable way to secure a spot on the first page of Google is through organic search results. This method involves optimizing your website to align with Google’s algorithmic criteria. In other words, you don’t pay Google for each click; you earn your spot by providing valuable content and a user-friendly experience.

Here’s the secret: Google’s main goal is to provide its users with the best possible search results. That’s why people trust Google and keep coming back. Google strives to present results that genuinely belong there based on the user’s search query.

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How We Can Help You Belong on the First Page

This is where we come in. We specialize in Search Engine Optimization, or SEO for short. With nearly 20 years of experience in the field, we’ve witnessed the evolution of SEO, and we’ve stayed ahead of the curve.

Our SEO approach is all about making your website valuable and relevant to your target audience. Here’s how we do it:

1. Content Optimization: We add high-quality, informative, and engaging content to your website. This content isn’t just filler; it’s carefully crafted to provide value to your visitors and align with the keywords and topics that matter most to your business.

2. On-Page SEO: We optimize every aspect of your website, from meta tags to site structure, to ensure it’s search-engine friendly. This helps Google’s crawlers understand and index your site more effectively.

3. Mobile Optimization: With the rise of mobile search, we ensure your website is responsive and performs well on all devices. (When we build your website)

4. User Experience: We prioritize user experience, making sure your site is easy to navigate and loads quickly, factors Google considers when ranking websites.

Our mission is clear: to help your website not only rank higher on Google but also provide a valuable and seamless experience for your visitors. With our SEO expertise, you can compete effectively in the digital landscape and achieve sustainable visibility on the first page of Google.

NOTE: We can’t and don’t guarantee first page results, instead we focus on providing quality content that naturally ranks well on Google.  To date, we’ve placed thousands of keywords on Google’s first page and historically 60-70% of the keywords we target show up on the first, to third page of Google.

If you’re ready to take your online presence to the next level and unlock the secrets of first-page rankings, we’re here to help. Contact us today for a personalized consultation and discover how SEO can transform your digital success.

Is Your Website Mobile-Friendly? Why It Matters & How We Can Help
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Is Your Website Mobile-Friendly? Why It Matters & How We Can Help

In today’s digital age, our smartphones have become an extension of ourselves. Whether we’re catching up on news, shopping online, or searching for local services, we’re often doing it via our mobile devices. This shift in user behavior brings a critical question to the forefront for businesses: Is your website mobile-friendly?

The Mobile Movement

Did you know that over half of global website traffic now comes from mobile devices? It’s a staggering figure that underscores the importance of having a mobile-responsive website. Here’s why:

  • User Experience: A website that isn’t optimized for mobile can be challenging to navigate on a smaller screen. Tiny buttons, unreadable text, or images that don’t load properly can frustrate visitors and drive them away.
  • Search Engine Ranking: Search engines, like Google, prioritize mobile-friendly websites. If your site isn’t optimized for mobile, it could rank lower in search results, making it harder for potential customers to find you.
  • First Impressions Matter: Your website is often the first interaction potential clients have with your brand. A sleek, mobile-responsive site gives the impression of a modern and professional business.

 

The Risk of Falling Behind

If your website isn’t catering to the mobile audience, you’re potentially missing out on a significant chunk of your market. It’s not just about traffic; it’s about conversions, sales, and brand reputation. A site that isn’t mobile-friendly can give the impression that a business is outdated or out of touch with modern consumer needs.

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We Can Bring Your Website Into the Mobile Age

Recognizing the pivotal role of mobile optimization, we’re here to help businesses step up their digital game. Our promise to you:

  • Modern Design: We believe in merging aesthetics with functionality. Our designs are not only visually pleasing but also user-friendly.
  • Mobile-First Approach: All our websites are built with a mobile-first approach, ensuring they look and function seamlessly on devices of all sizes.
  • Beauty in Simplicity: A beautiful website doesn’t have to be complicated. We focus on clean, intuitive designs that resonate with today’s consumers.

 

Ready for a Mobile Makeover?

If you’re realizing that your website might not be up to the mobile mark, don’t fret. We’re here to guide you through the transition. Whether it’s a minor tweak or a complete overhaul, our team has the expertise to bring your online presence into the mobile age.

Contact us today for a no-obligation quote. Let’s work together to create a website that not only meets today’s standards but anticipates tomorrow’s needs. After all, in the fast-paced digital world, staying ahead is the key to success.

Schedule a phone call with someone today to get the ball rolling on a new mobile-friendly website.

© 2020 - What Your Copyright Date Says to Visitors
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© 2020 - What Your Copyright Date Says to Visitors

Picture this: A potential client lands on your website, intrigued by what you have to offer. They’re ready to explore, and perhaps even ready to commit. But something small catches their eye. The copyright at the bottom of your page reads ‘©2020’ — yet, it’s 2023. This minor mismatch sets off their internal alarm bells, raising questions about the currency and reliability of your content. Could something so small sway their trust? Absolutely. In the realm of online business, current presentation is a silent spokesperson of your dedication to service excellence.

The Subtle Impact of Outdated Information

Why does such a small element matter? An outdated copyright doesn’t necessarily mean your content is irrelevant, but to the visitor, it signals that updates are not a priority. In an era dominated by rapid information exchange, people seek reassurance that they are receiving the most current and accurate information. A website proclaiming ©2020 in 2023 subtly suggests stagnation, and users may wonder if other aspects are equally neglected.

Building Trust with Transparency

Here’s a crucial point to consider: while the copyright technically reflects the content’s original posting date, visitors may not interpret it that way. They’re seeking current, relevant information, and an old date could imply stagnation. That’s why displaying a range, such as © 2020 – 2023, is beneficial. It not only shows that your site is updated but also indicates the longevity and ongoing commitment of your business. This transparency can foster greater trust with your audience, showcasing the sustained relevance and dedication of your brand.

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Streamlining Professional Maintenance with Our Webmaster+ Plan

However, maintaining these seemingly minor details amidst the hustle and bustle of business operations can be cumbersome. That’s where our Webmaster+ plan becomes invaluable. By entrusting your website’s upkeep to professionals, you ensure that no detail, no matter how small, is overlooked.

Our Webmaster+ plan offers:

  • Regular Updates: From copyright dates to fresh content, we keep your site current and engaging.
  • Technical Efficiency: We handle backend updates, ensuring seamless site functionality and user experience.
  • Professional Oversight: Stay ahead of the curve with a team that’s attuned to web management best practices and emerging trends.
  • Peace of Mind: Focus on your business, knowing your website’s minutiae are managed effectively and professionally.


Conclusion: Prioritizing the Details for Digital Excellence

The credibility of your digital presence is often found in the details. An updated copyright isn’t just legally prudent; it’s a visual cue to visitors of your ongoing presence and reliability. Our Webmaster+ plan is an investment in this reliability. Let us handle the details, so your website remains as dynamic and dedicated as your business.

Schedule a phone call with someone today to discuss how the Webmaster+ plan  can benefit you.