Case Study - Web Merchants Direct

We are delighted to announce a significant achievement for one of our clients in the healthcare sector. Their website’s visibility on Google surged by 266% this month compared to the same period last year, demonstrating the effectiveness of our strategies. We are confident in our ability to replicate this success for your business.

In today’s digital age, potential customers frequently search online for the products or services you offer. The critical question is whether your website or your competitors’ appears in these search results. While professionals and business owners excel in their respective fields, dedicating time to mastering digital marketing strategies can be challenging. We understand that your focus is on your core business activities.

However, an online presence, especially on search engines like Google, is essential for business growth. Our unique solution, ‘CityRank pages,’ offers an innovative approach to local SEO. We develop tailored content that enhances your website’s relevance and visibility for specific products or services in targeted areas. This strategy not only increases your chances of appearing on Google’s search results but also attracts more qualified leads to your site.

Schedule an Introduction Call

Our approach has yielded remarkable results for our healthcare client, who experienced a 266% increase in online impressions and an 80% boost in website clicks year-over-year. The beauty of CityRank pages is their longevity; once implemented, they continuously drive results over time.

While Pay-Per-Click (PPC) advertising has its merits, integrating assets into your website that offer long-term benefits is equally important. SEO should be transparent and straightforward. Our CityRank pages are a one-time investment that delivers sustained results, month after month. This long-term value proposition has led many of our clients, including the healthcare client mentioned, to regularly incorporate multiple CityRank pages into their websites.

We invite you to explore how CityRank pages can enhance your website’s visibility and attract more traffic. Contact us today for further information and take the first step towards elevating your online presence.

We’re here to help. Contact us today for a personalized consultation and straightforward estimate.

We were working on a standard review of one of our charter bus clients last week. The charter bus industry is expected to decline by 8.9% due to Covid-19’s impact so they were reviewing their spending on marketing services. We were prepared to see huge declines in Google impressions due to Covid-19 from when they started SEO, however, that’s not what we saw!

Let’s get right to it and then I’ll tell you what we did to achieve this. Impressions on Google increased by 400% over the last three months compared with the same number of days from just before they started SEO.

400%! That means their website was seen on Google for people doing local searches for their service many more times than before they started doing any SEO.

Schedule an Introduction Call

The increased visibility on Google resulted in a 650% increase in leads from search engine traffic!

How did we achieve this and set this client up for high-quality traffic well into the future? We created specific local content for the areas they serve and the services they do. We call them CityRank pages. It’s no secret that you need local and specific content to rank better in Google and other search engines and that’s what our CityRank pages are designed to do.

We also did OnSite SEO for their website pages. Each page on their website was targeted for relevant search terms and areas that they wanted to rank better in.

The only real difference between CityRank pages and OnSite SEO is that OnSite SEO updates an existing page on your website and a CityRank page is a new page on your website. Once we do the initial research and understand the intent of the page, we:

Update the page title
Update the meta description
Add or update 3 headings per page
Optimize the URL

And for CityRank pages, we write 400+ words of content for the page from scratch and then post it along with a call-to-action header to their website.

Both of these services are great because they generally will provide strong rankings and impressions long after the content is posted, and the client only pays one time for it! That generates a great return on investment (ROI) for them.

Interested in improving your own website visibility in Google search results? Set up a free initial consultation to find out how!

Schedule an Introduction Call

If you’d like to learn how we can do the same for you, schedule a FREE introduction call.

A 266% Boost on Google: Insights from Our SEO Success Story

How We Increased a Client's Google Impressions by 400%