Is Paying Someone To Do SEO Worth It?

Is Paying Someone To Do SEO Worth It?

The effectiveness of hiring an SEO company often hinges on their honesty and approach. Be cautious as some firms might claim to offer SEO services but actually use your funds for pay-per-click ads, which only provide a temporary traffic boost.

To be clear, PPC advertising works and it can be a very effective strategy, but it’s not actually SEO, or search engine optimization. True SEO enhances your website’s visibility over the long term.

How Much Should I Pay For SEO Services?

SEO services can range all across the board, and it’s typically the case where you get what you pay for. Meaning, if you’ve found the cheapest SEO solution, it’s probably not following best-practices and could even put your website at risk. It’s really important that you find an SEO company that’s been around for a while and has good reviews both from previous clients, and on review and rating sites.

Most importantly, make sure you know the clear cost of the service, and what specifically it comes with. We’ve heard too many clients tell us that even though they’re spending around $1,000 per month, they’re not even sure what they’re getting for it. This is most likely because it’s not worth it.

Can You Pay Someone To Do SEO?

While SEO can certainly be done by any individual, the choice to pay for it comes down to experience, effectiveness, and prioritization. Most likely, the service you provide as a company could technically be done by anyone, they just may take weeks, months or years to gain the skills that you have.

In addition there is a great benefit to going with an SEO Company that does search engine optimization for a living. Because they have the ability to see what is working and not working for dozens, or hundreds, of real-world clients and can adapt their approach and learn from it.

Do SEO Services Really Work?

There is no doubt that search engine optimization works. At the core, SEO is simply knowing what search engines are looking for, and creating valuable, accurate, content that includes these things. SEO is not magic, and it’s not a ‘switch’ that you can just turn on on your website – it’s a skilled science of what does and doesn’t work, which can change.

Should I Do My Own SEO Or Hire Someone?

The answer to this question largely depends on the company you go with. Some SEO companies will leave your website in a place that yes, it would have been better to not go with them, and just do SEO yourself – or in some cases, it would be better to do nothing.

If you have the time, and very little or no budget to hire a professional SEO Company, then at least do 10 minutes of research and make some small changes to your site. For example, if the page title for your home page is Home – ‘Company Name’, this is a missed opportunity when it comes to SEO. The title of each page is an opportunity to tell search engines, and site visitors, what that page is about.

If, by chance, you don’t know what is meant by page title… then YES, you should probably hire a professional to do your SEO.

How Much Does It Cost To Have Someone Do SEO?

This all depends on what your goals are for your site and where it’s at currently. We have SEO products starting at $100 per page that can make a huge difference when it comes to your site showing up more in Search engines.

At our SEO Company, we have chosen to prioritize the customers’ needs over our own. Meaning, most other options will only add SEO optimized content to your site once you’ve fully paid for it – this usually looks like doing a little bit each month for a fixed price.

We, on the other hand, will discuss your needs with you, and add the content over a few months, and allow you to pay for it over a much longer period. This means that you’re getting what you need up front, and paying for it once you’re already getting the benefit is a much easier thing to do.

What’s The Next Step?

Why wait any longer? Schedule a 15-minute introduction phone call with one of our SEO experts and discuss what topics you’d like to show up for more on Google. At the end of the conversation, we’ll plainly tell you if we can help, and what the investment will be on your part. As mentioned, we’ll even work with your budget and allow you to spread the payments out over time.

Don't Pay For SEO, Until You Read This

Don't Pay For SEO, Until You Read This

Welcome, awesome community! Today, we’re plunging into the intriguing universe of SEO—Search Engine Optimization for the uninitiated. SEO is not just a buzzword; it’s a lifeline for your website’s visibility and success in the vast ocean of the internet.

The Allure of SEO: Your Website’s Best Friend

Imagine SEO as the secret ingredient that propels your site to the forefront of search engine results, making it the darling of Google, Bing, and their kin. In the digital age, where visibility equals viability, SEO stands as your website’s steadfast ally.

The Cautionary Tale: Heroes and Villains in the SEO Saga

However, the path to SEO mastery is fraught with tales of heroes and villains. Not all that glitters in the SEO world is gold, and not every firm promising to catapult your website to fame has your best interests at heart.

Understanding is Key

The first step in your SEO journey is education. SEO is no arcane magic or clandestine art performed by shadowy figures. It’s about making specific, discernible modifications to your site. Engage with potential SEO partners. Demand transparency. What exactly will they do to enhance your site’s search engine standing?

The Real Deal: SEO vs. PPC Ads

It’s crucial to distinguish between genuine SEO efforts and the allure of Pay-Per-Click (PPC) advertising. While PPC can boost your site’s visibility in the short term, it’s a different beast from SEO. True SEO involves a holistic approach to making your website more attractive to search engines—from content optimization to improving site speed and user experience. PPC, though useful, is but a single tactic in the vast arsenal of SEO strategies.

Be SEO-Savvy: Demand Action, Not Promises

This brings us to the cornerstone of wise SEO investment: accountability. Don’t part with your hard-earned money on the strength of promises alone. Ensure that the SEO services you’re considering involve substantial, actionable changes to your site. These changes should aim to not just momentarily boost your site’s visibility, but to sustainably improve its ranking and relevance on search engines.

Before You Leap: The Informed Decision

Before you commit to any SEO services, arm yourself with knowledge. Understand the scope of their work, the nature of the changes they propose, and how these will affect your site’s long-term search engine performance. Your website is more than just a digital presence; it’s a reflection of your brand, your passion, and your commitment to your audience. It deserves the best, and so do you.

Boost Your SEO with Our Webmaster+ WordPress Maintenance Plan

Boost Your SEO with Our Webmaster+ WordPress Maintenance Plan

Your website serves as the front door to your business. It’s the first impression you make on potential customers, and in many cases, it’s your best chance to convert visitors into leads. This is especially true for websites powered by WordPress, the world’s most popular content management system. However, like any sophisticated tool, WordPress websites require regular maintenance to perform at their best, especially from an SEO (Search Engine Optimization) perspective.

Why Update Your WordPress Site?

1. Security: Outdated WordPress sites are a magnet for hackers. Once a vulnerability is discovered in an older version of WordPress or its plugins, it’s only a matter of time before malicious attempts are made to exploit it. Keeping your site updated ensures you’re protected against known threats.

2. Performance: New updates often come with improvements that make your website run faster and more efficiently. A swift site improves user experience and is a factor search engines consider when ranking sites.

3. Features: Each WordPress update comes with new features or improvements to existing ones, enhancing your website’s functionality and design options.

4. SEO Impact: Google and other search engines favor websites that are secure, fast, and provide a good user experience. An outdated website can suffer in search rankings, making it harder for potential customers to find you.

The Risks of Falling Behind

Neglecting website updates can have tangible negative effects on your business. Beyond security risks, an outdated site may load slowly, look unprofessional, or even break entirely, which can harm your brand’s reputation and SEO ranking. Moreover, outdated sites may not comply with the latest web standards, including accessibility guidelines, further affecting your online presence and legal compliance.

The Challenge for Business Owners

For many business owners, the technical demands of maintaining a WordPress website can be daunting. Updates need to be done carefully to avoid compatibility issues, and backups are essential in case something goes wrong. Virus and malware protection, along with an SSL certificate, are also non-negotiable for a safe, trusted site. For someone without technical expertise, managing all these aspects can be overwhelming, if not risky.

The Webmaster+ Plan: Your Hassle-Free Solution

This is where our Webmaster+ plan comes in. Imagine not having to worry about any of the technical details mentioned above. Our comprehensive service includes secure hosting, regular backups, virus and malware protection, and an SSL certificate to keep your site safe and sound. Plus, with 12 hours per year of updates and changes to your site, you can ensure your website remains dynamic, engaging, and in line with your evolving business needs.

By joining the Webmaster+ plan, you free yourself from the technicalities of website management, allowing you to focus on what you do best: running your business. Our expert team ensures your WordPress site is always up-to-date, secure, and performing optimally, bolstering your SEO efforts and online presence.

In conclusion, keeping your WordPress website updated is crucial for security, performance, and SEO. With the Webmaster+ plan, you can enjoy peace of mind knowing your digital storefront is in expert hands, allowing you to devote your energy to growth and customer satisfaction.

Tip Tuesday - Mobile Friendly Website

Tip Tuesday - Mobile Friendly Website

🌟 New Year, New Site?! 🌐🎉

Hey there, business owner! It’s Tip Tuesday, and we’ve got a hot tip that’s too good to keep to ourselves! 🚀

📱 Is your website mobile-friendly? If not, you might be waving goodbye to top spots on search engines. Why? Because search engines love sites that play nice with smartphones! 🤳

A mobile-unfriendly site is like a party without music – nobody wants to stick around! 🎉🚫🎵

The fix? Let’s give your site a makeover! Transform it from a caterpillar 🐛 into a butterfly 🦋 that flutters effortlessly across all devices.

📞 Don’t let your SEO buzz fizzle out. Contact us, and let’s revamp your site into a mobile masterpiece! 🌟

5 Reasons it matters...

  1. Increased Mobile Traffic: With the majority of internet users accessing the web via mobile devices, a mobile-friendly website ensures that you can reach a wider audience. This is particularly important as mobile usage continues to grow globally.

  2. Improved User Experience: Mobile-friendly websites provide a better user experience for visitors using smartphones or tablets. This includes faster loading times, easier navigation, and readability on smaller screens, which can significantly reduce bounce rates and improve user engagement.

  3. Higher Search Engine Rankings: Search engines like Google prioritize mobile-friendly websites in their search results. This means that having a mobile-optimized site can help improve your search engine rankings, making it easier for potential customers to find you.

  4. Competitive Advantage: By having a mobile-friendly website, you can stay ahead of competitors who may not have optimized their site for mobile users. This can give you an edge in markets where mobile usage is high.

  5. Increased Conversion Rates: Mobile-friendly websites are more likely to convert visitors into customers or leads. This is because they offer a more seamless and enjoyable experience, which can encourage visitors to take desired actions, such as making a purchase or signing up for a newsletter.