Ever heard of the tricks people used to pull to get their websites noticed on Google? Back in the day, it was all about loading your page with keywords – sometimes even hiding them in white text on a white background. Well, those tactics don’t fly anymore. Google has become much smarter and penalizes these […]
When it comes to online marketing, you’ve probably heard the term “SEO” thrown around quite a bit. But what is SEO, really? And how is it different from PPC advertising? Understanding this distinction is crucial before you invest your hard-earned money into digital marketing. So, let’s break down what SEO is, what it isn’t, and […]
